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Following a successful in-store pilot, Old Navy Beauty Co. is now nationwide and online.
August 26, 2026
By: Melissa Meisel
Old Navy is officially stepping into the personal care space with the launch of Old Navy Beauty Co. (ONBC), a new “beauty experience” featuring its new ONBC body care collection alongside a curated assortment of “fan-favorite” brands such as Happi Top 50 Company e.l.f.
Now available in stores nationwide and online, ONBC features fragrance mists, body washes and body lotion with ingredients such as vitamin E, coconut water and aloe vera.
Seven fragrance profiles span from Vanilla Crush to Fresh Splash.
“With Old Navy Beauty Co., we’re continuing to build a more complete omnichannel shopping destination for our customers, bringing beauty alongside the style and value they already know and love. This expansion reflects our commitment to making everyday shopping simpler, more inspiring, and more convenient through an accessible assortment designed for everyone, ” said Haio Barbeito, CEO and president of Old Navy.“Old Navy Beauty Co. is a natural extension of our brand, created to inspire joy, discovery and self-expression. Every product is thoughtfully designed with our customers at the center, shaped by their feedback and created for the diverse communities we serve. Partnering with Jérôme enabled us to develop an exceptional fragrance collection that stays true to Old Navy’s commitment to quality, value, and making beauty feel approachable for everyone,” commented Deb Redmond, Head of Beauty at Gap Inc.
To bring the exclusive ONBC collection to life, Old Navy partnered with perfumer Jérôme Epinette, the creative force behind some of the beauty industry’s leading fragrances. Drawing on decades of expertise, Epinette developed “elevated, though approachable scent profiles inspired by today’s most sought-after notes” including vanilla, coconut and amber, said the company.
This summer, Gap brought back its beloved 90s fragrances, as reported in Happi.
In 2025, the company tapped a team of industry experts to revive Gap Beauty as a whole. Read about that here.
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